The “timing was right”
Lafley’s strategy for P&G had been to focus on its big brands, including Pampers, Tide and Crest to drive earnings. He had also focused on acquisitions closer to P&G core capabilities in hair and oral care than previous CEO who targeted diverse business “opportunities” outside P&G core competencies, including lams pet food, PUR water-filter, and proposals to acquire two large pharmaceutical companies.
SpinBrush product was indeed an unexpected success for P&G that usually charges its products at a premium.
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